About Tricia Barba
Tricia has always loved telling stories and has done exactly that for her clients for almost a decade. Originally starting her public relations career in the political sphere, she quickly realized that her two passions were actually in hospitality and the non-profit sectors.
In October 2015, Tricia founded Proxima Communications, which provides strategic communications consulting, brand marketing, media relations and social media services to clients. Current client list includes Art and Soul, BBQ Joint, Buttercream Bakeshop, Honeysuckle at Prequel, LaBonne Bistro, Liaison Capitol Hill DC, Ocopa, Taste of the Nation DC (pro-bono) and Vantage Fitness.
From 2011-2015, Tricia has provided on-site marketing for the Liaison Capitol Hill, a 343-room boutique hotel in DC, as well as its celebrity-owned restaurant, Art and Soul, and destination rooftop pool & lounge. She was responsible for the development of programming and partnerships, property repositioning following to renovations, digital marketing, website maintenance, public relations, event planning and social media management. Prior to that she worked as the publicist for The Hill newspaper and as a production assistant on C-SPAN’s “Washington Journal” program.
A successful and strategic event planner, Tricia executed the Liaison’s popular Chefs Ball with Celebrity Chef Art Smith over the 2013 Inauguration. With over 400 guests in attendance, the event benefited six charities including DC Central Kitchen, Common Threads and the James Beard Foundation. Tricia was responsible for logistics, ranging from ordering to ticket sales, budget, media coverage and promotion. The sold-out ball was widely received by the community, garnering extensive media coverage including The Associated Press and hits on FOX News and CNN.
Tricia is happy to volunteer her time as the pre-events chair for Share Our Strength, a non-profit whose mission is to end childhood hunger in America. In 2015 and 2014, she created and planned four popular “Chefs Behind Bars” events, which entailed popular DC chefs literally going behind the bar to mix drinks and raise money for Share Our Strength. Along with Share Our Strength’s culinary event manager, Tricia found the participating chefs and host venues, created the collateral, pitched the events to reporters and handled logistics. She also helps manage Taste of the Nation’s social media accounts.
This year, Tricia was asked to be on the Executive Committee of Fashion for Paws, benefiting the Washington Humane Society, after raising almost $11,000 in last year’s event as a “model.” She is also on WHS’ Sugar & Champagne Host Committee once again concentrating on social media and fundraising through corporate donors.
Tricia is a native Washingtonian, born and raised in Columbia Heights, now living in Navy Yard, and has enjoyed watching the DC food scene change dramatically over the years. She will receive her master’s in hospitality management with a concentration in brand management in May 2017.